Marketing Strategy for Unilever South Africa Essay -- Business Marketi

Marketing Strategy for Unilever South AfricaUNILEVER COMPANY MISSIONOur purpose in Unilever is to meet the everyday needs of people all over - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. Our deep roots in local cultures and markets around the populace are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a really multi-local multinational.Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. We cerebrate that to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. This is Unilevers road to sustaina ble, profitable growth for our business and long-term value creation for our shareholders and employees 2.COMPANY BACKGROUNDUnilever is fortune of an Anglo Dutch fast moving consumer goods manufacturer and marketer, one of the largest of its kind in the world. Unilever South Africa is headquartered in Durban with facilities in Johannesburg, Stellenbosch, Durban as well as Pietermaritzburg and consists of four operational Companies Lever Ponds, Unifoods, Ola and Hudson & Knight. Unilever is also represented in South Africa by Elizabeth Arden. Because Unilever has a policy of marketing the brands and not the company. The result is that they have been an integral better of life in South Africa without the consumer bei... ...n, while 70% of the market is based in Gauteng.&61656It is also recommended that a Lube Engineer who is familiar with the pulp and written report industry be active. Two people have already been brought on board for the retail sector and additional two have a lso been employed for cutting oils.&61656Another recommendations is that the current Training budget be increased from R17 000 to R67 000 in order to meet the training needs of this sector. The cutting oils sector, is very salaried and will enable Caltex to meet its objective of attaining and increase in the market share of 5% by year end.&61656The detailed promotional strategies should also be embarked upon to ensure that increased brand awareness is attained, the financial implications of it, will be evident in the bottom line, as we forecast a 3.5% increase in sales by the end of 4 months.